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3 steps · about 15 minutesWhy: so our time on the call goes to your brand
Step01

Watch this first

How our two calls work, how we get results for e-commerce brands, and what to expect when we speak.

Step02

Confirm your calendar invite

Search your inbox for "Ashraf", open the calendar invite and click "Yes". That's what confirms your spot.

From: Ashraf

Invitation: Strategy call with Ashraf

The date and time you picked
Google Meet (link in the invite)
Going?
YesMaybeNo
  • 1
    Can't find it? Check spam and promotions.
  • 2
    Click "Yes". It adds the call to your calendar.
  • 3
    Show up ready. Laptop, quiet room, camera on, your numbers handy. Bring anyone else who makes the decision with you.
Step03

Get your questions answered

These come up on almost every call. Read through them so we can spend our time on your brand. I'll ask if you did.

How does pricing work?

It depends on where your brand is and what it needs, so we go over it on the second call, once I've looked at your numbers and know I can help. You'll get a clear answer there. No surprises.

Have you worked with brands like mine?

We've worked with over 70 e-commerce brands across the US, UK, Europe and Australia, in apparel, beauty, accessories, home and more. If we haven't worked in your exact niche, I'll tell you on the call, and what carries over.

Is it just you? Who will I actually work with?

It's me and a small team that I lead, and that's on purpose.

What I hate most about big agencies is that you get sold by the founder, then handed to a junior who doesn't know what they're doing. I don't do that. I keep the team small and tight, I'm picky about who's on it, and I'm involved in every account we run.

That's also why we have limited capacity and we're careful about which brands we take on. You'll have access to the whole team, and you'll always have direct access to me.

Will AI creative make my brand look fake?

Not if it's done right. We use AI where it works well, like statics, AI photoshoots and AI models, and real UGC or founder content where your customers need to see real people. You approve every ad before it goes live.

Why do you need access to my ad account?

After the first call, if I think I can help, I'll ask for access so I can go through your numbers before the second call. That way I come back with what I actually found, not guesses.

It's view access only. I can see what's been done, but I can't edit or change anything. It's your account and it stays yours.

How long until I see results?

Some fixes happen on day one, like broken tracking or campaigns optimizing for the wrong thing. New creative usually goes live within the first week, as long as everything's set up and we get what we need from you quickly. Most brands have a clear picture of what's working within the first 3 months.

Who makes the creative? Do I need to do anything?

It depends on the format.

  • Statics: on us, AI or not. We use any raw content you already have.
  • AI videos: on us too.
  • Founder videos: we write the script, you record it and send it back.
  • Influencers or brand ambassadors: we help with the scripts and angles.

What happens if we decide to move forward?

  • You join a private Slack channel with the team.
  • You fill in the onboarding form.
  • We have the onboarding call, where we agree on the goal and you meet the team.
  • From day one, we check the main areas of your account and fix what's broken.

How will I know how things are going?

You get a weekly update: a Loom video plus a Slack message. It covers what happened over the last week, what's going on right now, the plan for the next 7 days, and what we need from you.

You can message us on Slack any day, and we jump on calls regularly, depending on what you need and your schedule.

Do you only run Meta ads?

Meta is our main focus, and we run Google Ads too. If another channel makes more sense for you, I'll tell you on the call.

Are there costs on top of your fee?

Your ad spend is paid directly to Meta from your own account. Anything else, we'll lay out clearly on the second call before you decide.

What if this isn't a fit for me?

Then I'll tell you, on the first or second call. I only take on brands I know I can help. If you've booked and you're not spending on ads yet, or you're looking for overnight results, please cancel the call so the slot goes to someone it fits.

The results

Real numbers, straight from the dashboards.

Every result comes with the Shopify, Meta or Triple Whale screenshot behind it. Brand names are hidden to protect our clients. Tap a screenshot to see it full size.

$20M+Generated for e-commerce brands
$10M+Ad spend managed
70+Brands worked with
4Markets: US, UK, EU, AU

Apparel · UK · Shopify

£915K in Shopify sales in 2025

Up 63% on the year before, with the average order up too.

+63%Sales vs 2024
£162Average order, up 10%
Shopify dashboard showing £915,656 total sales in 2025

Beauty · US · Meta ads

9.28X ROAS over two months

$359,724 in purchases from $38,748 in ad spend.

5,068Purchases
$7.65Cost per purchase
Ads Manager showing 9.28 ROAS on $38,748 spend

Cosmetics · Triple Whale

$146K in one month at 5.2X ROAS

And 4.23X on new customers, so the growth came from new buyers, not just repeat ones.

4.23XNew customer ROAS
+140%Sales vs previous year
Triple Whale showing $146K in one month at 5.2X ROAS

More wins

Shopify showing $206,448 in 30 days

$206K in 30 days

Fashion · US · up 230%

Shopify showing $473,822, up 41%

$473K in 11 months

Fashion · up 41% year on year

Shopify showing $76K and 418 orders

$76K in one day

Fashion · US · 418 orders

Ads Manager showing ROAS up from 3.05 to 3.78

3.05X → 3.78X

Fashion · US · ROAS up 24% in 30 days

Shopify showing £60,006 in February, up 155%

£60K in February

Beauty · UK · up 155%

Shopify showing $55,179 in March, up 582%

$55K in March

Fashion · US · up 582%

Shopify showing $43,386 in April, up 116%

$43K in April

Fashion · US · up 116%

Ads Manager showing 11.03 ROAS on $1,844 spend

11X ROAS in a day

Beauty · US · $20.3K from $1.8K

What clients say when we're not in the room

Real messages from client Slack channels, screenshotted as they came in.

Client Slack message about big wins Client Slack message: biggest profit and revenue day ever Client Slack message about consistent 5X ROAS Client Slack message: you're my favorite media buyer

See more on Instagram

What's working in e-commerce ads, week by week.

@ashraf_abuayyash →

See you on the call.

Click "Yes" on the invite if you haven't yet.